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BITE of Art project coordination team gathered in Valencia, Spain, from 4th to 8th of November, establishing necessary foundation for the smooth implementation of the project activities. Beside technical aspect of its implementation, development of the basic structure of the innovative BITE of Art model, project team have worked on analyzing current state of play in contemporary art and cultural operators in Europe. On that road, partners have discussed about to implementation of the evidence-based surveys among cultural operators and youth, that will serve for accurate shaping of the BITE business model and sketch how to ensure biggest impact of the BITE content on the contemporary art events around Europe. Significant contribution to the piloting of the BITE content will be experience and best practice from our partners and host – “El Carme” Museum of Contemporary Culture. They managed, through application of the new side content, to increase audience of their museum for 350% in the past 3 years, with very high young people attendance.

BITE of Art project aims to empower cultural operators with modern marketing, business, ICT and communication expertise in combination with innovative contemporary artistic events and performances, creating a comprehensive package which aim to redefine approach of contemporary art to the market in its core, targeting and busting young people as new audience of contemporary art.

Project is supported by the Creative Europe programme of the European Union.