The final BITE of Art CABM Training for cultural operators was held in the Spanish city of Valencia, from November 25 to 27, 2020. The training was attended by representatives of cultural operators from Valencia region.
Participants had a chance to actively participate in BITE CABM lectures and workshops specially designed to help them to thoroughly transform their public image and make it more interesting and engaging to the new, younger audience by implementing modern marketing and management skills. They’ve got empowered with adjusted skilset for creating appealing, engaging and interactive strategic communications with young people, made to develop out of them a new audience of their work and contemporary art in general. Special attention was also given to the exploration of how digitalisation can be practically utilised in the daily work of cultural operators and how interactive and engaging events can be organised based on the experience and methods developed by BITE. During the Training, the participants got introduced to the project BITE of Art and its achievements and findings.
The Training for cultural operators was implemented within the project “BITE of Art”, supported by the Creative Europe programme of the European Union.